GrowIQ is a product of SEVRA Group Limited, a company registered in England & Wales (Co. No. 16573490), trading as GrowIQ UK ("GrowIQ", "we", "us"). We are the data controller for the personal data described here. For any privacy question or to exercise your rights, contact hello@growiq.co.uk.
| Category | Examples |
|---|---|
| Account | Email, password (stored hashed by our auth provider), display name. |
| Profile you provide | Optional: age range, sex, region, gardening interests, goals and experience level. |
| Your garden content | Plants, spaces, photos you upload, harvests, readings, notes, journal entries, tasks and problems. |
| Approximate location | Used for local weather and frost/heat alerts. You can decline it. |
| AI interactions | Photos and questions you submit to AI features, and the responses generated. |
| Nursery data (business users) | Stock, sales, team membership and roles, store details. |
| Payment | Subscription plan and status. Card details are handled by Stripe — we never see or store them. |
| Technical & usage | Device/browser info, push tokens, feature-usage counts, last-active time, diagnostic logs. |
When you use an AI feature, the relevant content (for example a plant photo, your question and a summary of your garden data) is sent to our AI provider, Anthropic, to generate a response. We instruct our providers not to train their models on your content. AI outputs are automated and may be inaccurate — please read the safety note in our Terms before relying on plant identification, edibility or toxicity information.
We do not sell your personal data. We share it only with service providers who help us run GrowIQ, under contracts requiring them to protect it:
We may also disclose data where required by law or to protect our rights, users or the public. If you join a family team or a nursery team, members of that team can see the shared garden or nursery data.
Some providers (including our AI provider) process data outside the UK/EEA. Where they do, we rely on appropriate safeguards such as the UK International Data Transfer Agreement/Addendum or an adequacy decision, so your data receives equivalent protection.
We keep your data while your account is active. If you delete content or your account, we remove the associated personal data from our live systems within [RETENTION PERIOD — e.g. 30 days], except limited records we must keep for legal, accounting or security reasons. Backups cycle out on a rolling basis.
Under UK data protection law you can access, correct, delete or port your data, restrict or object to certain processing, and withdraw consent. Email hello@growiq.co.uk to exercise any of these. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk — though we'd appreciate the chance to help first.
GrowIQ is intended for a general audience and is not directed at children under 13. If you are under 18, please use GrowIQ with the involvement of a parent or guardian. We do not knowingly collect data from children under 13 without parental consent and will delete such data if we become aware of it.
GrowIQ stores data on your device (such as an offline cache and your preferences) so the app is fast and works offline. This is essential to how the app functions, not third-party ad tracking. GrowIQ products do not show third-party ads.
We use industry-standard measures including encryption in transit, authenticated access, row-level database security and server-side enforcement. No system is perfectly secure, but we work hard to protect your data and will notify you and the ICO of any breach as required by law.
We may update this policy from time to time. We'll change the "last updated" date and, for significant changes, notify you in the app or by email.